A Analysis of Adopt a Heritage: Apni Dharohar Apni Pehchan

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India is renowned in the entire world for its rich cultural heritage and legacy of the past. India is a treasure house with a huge number of monuments which includes Monuments of National Importance that entails 3,684 monuments protected by Archaeological Survey of India (ASI). 4,134 State protected monuments and 30,000 unprotected sites.


But, if see the current ground reality of most of the monuments, it is not a good sight to see. Most of the monuments  are vandalised, abused, painted with spitting, calligraphed with scribbling of names and almost destroying them to another level.


Recognising the same the Ministry of Tourism, Government of India came up with a very innovative and one of it’s kind scheme named as Adopt a Heritage: Apni Dharohar Apni Pehchan. The scheme was launched on 27 September, 2017 by the Honourable President of India. The scheme is a collaborative effort by three main national level agencies  the Ministry of Tourism, Ministry of Culture and Archaeological Survey of India (ASI). The scheme is based on the CSR (Corporate Social Responsibility) and PPP (Public Private Partnership) model.

In this scheme the government will collaborate with private entities for maintenance and development of the monuments in India. These companies will adopt the monuments for a time period of five years and will be known as monument mitras.

The selection of these mitras will be based on the uniquely laid Vision Bidding concept which entails selection of monument mitras on the basis of vision of the companies with respect to the development of the monuments.


The scheme envisages and aims at developing amenities at heritage sites, monuments and tourist sites to make them tourist friendly and increase the site’s tourism potential by enhancing the tourist experience in a planned and phased manner. The main objective of the scheme includes: Developing basic tourism infrastructure, facilities, amenities in and around heritage sites, monuments and tourist sites.


Current Scenario

Till date 27 MOU’s have been signed. Some of them include Jantar Mantar, New Delhi adopted by APJ Park Hotels, Red Fort by Dalmia Bharat group, Leh Palace by Yatra group etc. 



The scheme was criticised citing that the scheme is selling our National Monuments. But, it is untrue as the Monument Mitra's are responsible only for maintenance and upkeep only. Some grey areas which exists are that till now only a limited number of MOU's have been signed till date. Also on ground, there has not been a drastic change as stated in the policy with respect to the monuments. Only a few monument mitra's have drastically changed the outlook of the monuments.

Hence, the scheme is indeed innovative but needs a considerate implementation on ground and can prove to be a boon in changing the not so good condition of our Indian tangible cultural heritage.

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